:root{
  --bg: #FAF5EC;
  --surface: #F1E8D8;
  --surface-2: #E9DCC4;
  --ink: #16292B;
  --ink-soft: #4B6367;
  --teal: #0E4A52;
  --teal-strong: #0A363C;
  --teal-tint: #CFE0DF;
  --coral: #E4623F;
  --coral-strong: #B84A2E;
  --coral-tint: #F6D9CD;
  --sand: #D99A4E;
  --sand-tint: #F2DFC0;
  --line: #DCCEB2;
  --shadow: 0 1px 0 rgba(22,41,43,0.06);
  --radius: 8px;
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    --bg: #10201F; --surface: #16302E; --surface-2: #1C3A37;
    --ink: #F3ECDD; --ink-soft: #A9BEBB;
    --teal: #6FB8B0; --teal-strong: #9AD2CA; --teal-tint: #204442;
    --coral: #F0855F; --coral-strong: #F0855F; --coral-tint: #3A2621;
    --sand: #E5B36E; --sand-tint: #3B2E1C; --line: #2B4441;
    --shadow: 0 1px 0 rgba(0,0,0,0.3);
  }
}
:root[data-theme="dark"]{
  --bg: #10201F; --surface: #16302E; --surface-2: #1C3A37;
  --ink: #F3ECDD; --ink-soft: #A9BEBB;
  --teal: #6FB8B0; --teal-strong: #9AD2CA; --teal-tint: #204442;
  --coral: #F0855F; --coral-strong: #F0855F; --coral-tint: #3A2621;
  --sand: #E5B36E; --sand-tint: #3B2E1C; --line: #2B4441;
  --shadow: 0 1px 0 rgba(0,0,0,0.3);
}

*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0; background:var(--bg); color:var(--ink);
  font-family:"Public Sans", ui-sans-serif, system-ui, sans-serif;
  line-height:1.6;
}
h1,h2,h3{ font-family:"Fraunces", Georgia, serif; text-wrap:balance; margin:0 0 0.4em; color:var(--ink); }
a{ color:inherit; }
.wrap{ max-width:1080px; margin:0 auto; padding-inline:24px; }
.narrow{ max-width:720px; }
.eyebrow{
  font-family:"IBM Plex Mono", ui-monospace, monospace; font-size:12px;
  letter-spacing:0.12em; text-transform:uppercase; color:var(--ink-soft);
}
section{ padding-block:56px; }
.sec-border{ border-top:1px solid var(--line); }
p{ color:var(--ink-soft); max-width:66ch; }
p.lead{ color:var(--ink); font-size:1.08rem; }

/* Nav */
header.site{ position:sticky; top:0; z-index:10; background:var(--bg); border-bottom:1px solid var(--line); }
.nav{ display:flex; align-items:center; justify-content:space-between; gap:16px; padding-block:14px; flex-wrap:wrap; }
.brand{ display:flex; align-items:center; gap:10px; text-decoration:none; }
.brand svg{ width:34px; height:auto; flex:none; }
.brand .word{ font-family:"Fraunces", serif; font-weight:600; font-size:1.15rem; color:var(--ink); line-height:1; }
.brand .word small{ display:block; font-family:"IBM Plex Mono", monospace; font-size:8.5px; letter-spacing:0.16em; color:var(--ink-soft); margin-top:2px; }
.navlinks{ display:flex; gap:22px; align-items:center; flex-wrap:wrap; }
.navlinks a{ text-decoration:none; font-size:14.5px; color:var(--ink); font-weight:500; }
.navlinks a:hover{ color:var(--teal); }
.btn{
  display:inline-flex; align-items:center; gap:8px; text-decoration:none;
  font-family:"Public Sans", sans-serif; font-weight:600; font-size:14.5px;
  padding:10px 20px; border-radius:100px; white-space:nowrap;
}
.btn-primary{ background:var(--coral); color:#FFF9F4; }
.btn-primary:hover{ background:var(--coral-strong); }
.btn-ghost{ border:1px solid var(--line); color:var(--ink); }

/* Hero */
.hero{
  background:linear-gradient(150deg, var(--teal-strong) 0%, var(--teal) 42%, var(--sand) 78%, var(--coral) 100%);
  padding-block:64px 56px;
}
.hero h1, .hero p, .hero .eyebrow{ color:#FAF5EC; }
.hero p.lead{ color:#FCF7EE; }
.hero-tagline{ font-family:"Fraunces", serif; font-style:italic; font-weight:500; font-size:clamp(1.6rem,4vw,2.3rem); color:#FCF7EE; margin-bottom:14px; }

/* Buttons row */
.cta-row{ display:flex; gap:12px; flex-wrap:wrap; margin-top:22px; }
.btn-on-hero{ background:#FAF5EC; color:var(--teal-strong); }
.btn-on-hero:hover{ background:#fff; }
.btn-on-hero-ghost{ border:1px solid rgba(250,245,236,0.55); color:#FAF5EC; }

/* Cards / grids */
.grid{ display:grid; gap:18px; }
.grid-3{ grid-template-columns:repeat(3,1fr); }
.grid-5{ grid-template-columns:repeat(5,1fr); }
.grid-2{ grid-template-columns:1fr 1fr; }
@media (max-width:860px){ .grid-3,.grid-5,.grid-2{ grid-template-columns:1fr 1fr; } }
@media (max-width:600px){ .grid-3,.grid-5,.grid-2{ grid-template-columns:1fr; } }

.card{ background:var(--surface); border:1px solid var(--line); border-radius:var(--radius); padding:22px; }
.seg-card{ display:flex; flex-direction:column; gap:10px; text-decoration:none; }
.seg-card .num{ font-family:"IBM Plex Mono", monospace; font-size:11px; color:var(--teal); }
.seg-card h3{ font-size:1.15rem; }
.seg-card p{ font-size:14px; margin:0; }
.seg-card .price{ font-family:"IBM Plex Mono", monospace; font-size:13px; color:var(--ink); margin-top:auto; padding-top:8px; }

.step{ display:flex; gap:16px; }
.step .idx{
  font-family:"Fraunces", serif; font-weight:600; font-size:1.4rem; color:var(--teal);
  width:44px; flex:none;
}
.step h3{ font-size:1.05rem; margin-bottom:4px; }

/* Answer box (AEO) */
.answer-box{
  background:var(--teal-tint); border-left:4px solid var(--teal); border-radius:0 6px 6px 0;
  padding:16px 20px; margin:20px 0; color:var(--ink);
}
.answer-box .lbl{ font-family:"IBM Plex Mono", monospace; font-size:10.5px; letter-spacing:0.1em; text-transform:uppercase; color:var(--teal-strong); margin-bottom:6px; }
:root[data-theme="dark"] .answer-box .lbl{ color:var(--teal-strong); }

/* FAQ */
.faq-item{ border-top:1px solid var(--line); padding-block:16px; }
.faq-item summary{ cursor:pointer; font-weight:600; font-family:"Public Sans"; list-style:none; }
.faq-item summary::-webkit-details-marker{ display:none; }
.faq-item summary::before{ content:"+ "; color:var(--coral); }
.faq-item[open] summary::before{ content:"– "; }
.faq-item p{ margin-top:10px; }

/* Price table */
.price-table{ width:100%; border-collapse:collapse; margin-top:8px; }
.price-table th, .price-table td{ text-align:left; padding:10px 12px; border-bottom:1px solid var(--line); font-size:14.5px; }
.price-table th{ font-family:"IBM Plex Mono", monospace; font-size:11px; letter-spacing:0.06em; text-transform:uppercase; color:var(--ink-soft); }
.price-table td.price{ font-family:"IBM Plex Mono", monospace; white-space:nowrap; }
.overflow{ overflow-x:auto; }

.badge{
  display:inline-block; font-family:"IBM Plex Mono", monospace; font-size:10.5px; letter-spacing:0.08em;
  text-transform:uppercase; padding:3px 9px; border-radius:100px; background:var(--sand-tint); color:#6E4C1E;
}
:root[data-theme="dark"] .badge{ color:var(--sand); }

.social-note{
  border:1px dashed var(--line); border-radius:var(--radius); padding:22px; background:var(--surface);
}

/* Blog */
.blog-card{ display:flex; flex-direction:column; gap:8px; text-decoration:none; padding-block:20px; border-top:1px solid var(--line); }
.blog-card:first-of-type{ border-top:none; }
.blog-card h3{ font-size:1.2rem; }
.blog-card .meta{ font-family:"IBM Plex Mono", monospace; font-size:11px; color:var(--ink-soft); }
article.post{ max-width:680px; }
article.post h2{ font-size:1.3rem; margin-top:32px; }

/* Post visuals */
.post-hero{ width:100%; aspect-ratio:16/9; object-fit:cover; border-radius:8px; margin:18px 0 6px; display:block; background:var(--surface-2); }
.img-credit{ font-family:"IBM Plex Mono", monospace; font-size:10px; color:var(--ink-soft); margin:0 0 8px; }
.stat-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:14px; margin:22px 0; }
@media (max-width:600px){ .stat-grid{ grid-template-columns:1fr 1fr; } }
.stat-tile{ background:var(--surface); border:1px solid var(--line); border-radius:8px; padding:16px 14px; text-align:center; }
.stat-tile .num{ font-family:"Fraunces", serif; font-weight:600; font-size:1.9rem; color:var(--teal); line-height:1; }
:root[data-theme="dark"] .stat-tile .num{ color:var(--teal-strong); }
.stat-tile .lbl{ font-size:12px; color:var(--ink-soft); margin-top:6px; line-height:1.35; }
.pull-quote{ border-left:4px solid var(--coral); padding-left:18px; margin:26px 0; font-family:"Fraunces", serif; font-style:italic; font-size:1.25rem; color:var(--ink); }
.source-list{ font-size:12.5px; color:var(--ink-soft); border-top:1px solid var(--line); margin-top:36px; padding-top:16px; }
.source-list li{ margin-bottom:6px; }
.source-list a{ color:var(--teal); text-decoration:none; }
.chart-wrap{ margin:22px 0; background:var(--surface); border:1px solid var(--line); border-radius:8px; padding:18px; }
.chart-wrap svg{ width:100%; height:auto; display:block; }
.chart-title{ font-family:"IBM Plex Mono", monospace; font-size:11px; letter-spacing:0.06em; text-transform:uppercase; color:var(--ink-soft); margin-bottom:10px; display:block; }
.byline{ display:flex; align-items:center; gap:10px; margin-top:16px; }
.byline .avatar{ width:34px; height:34px; border-radius:50%; background:var(--teal); flex:none; display:flex; align-items:center; justify-content:center; color:#FAF5EC; font-family:"Fraunces",serif; font-weight:600; font-size:14px; }
.byline .who{ font-size:13px; line-height:1.3; }
.byline .who strong{ display:block; color:var(--ink); font-weight:600; }
.byline .who span{ color:var(--ink-soft); font-family:"IBM Plex Mono", monospace; font-size:10.5px; }
.timeline-v{ margin:22px 0; }
.timeline-v .t-item{ display:flex; gap:14px; padding-bottom:20px; position:relative; }
.timeline-v .t-item:not(:last-child)::before{ content:""; position:absolute; left:5px; top:16px; bottom:-4px; width:1px; background:var(--line); }
.timeline-v .dot{ width:11px; height:11px; border-radius:50%; background:var(--coral); flex:none; margin-top:4px; }
.timeline-v .t-body strong{ display:block; color:var(--ink); font-size:14.5px; margin-bottom:2px; }
.timeline-v .t-body span{ font-size:13.5px; color:var(--ink-soft); }

/* Footer */
footer.site{ border-top:1px solid var(--line); padding-block:44px 32px; margin-top:40px; }
.foot-grid{ display:grid; grid-template-columns:1.4fr 1fr 1fr 1fr; gap:24px; }
@media (max-width:700px){ .foot-grid{ grid-template-columns:1fr 1fr; } }
.foot-col h4{ font-family:"IBM Plex Mono", monospace; font-size:11px; letter-spacing:0.08em; text-transform:uppercase; color:var(--ink-soft); margin-bottom:12px; }
.foot-col a{ display:block; text-decoration:none; font-size:14px; color:var(--ink); margin-bottom:8px; }
.foot-col a:hover{ color:var(--teal); }
.foot-bottom{ margin-top:32px; padding-top:20px; border-top:1px solid var(--line); font-family:"IBM Plex Mono", monospace; font-size:11px; color:var(--ink-soft); }

@media (max-width:640px){
  .navlinks{ gap:14px; font-size:13px; width:100%; justify-content:flex-start; order:3; }
  .navlinks a{ font-size:13px; }
}